Branding
Vintage Stock prides itself in building its collection of old and new entertainment. They have a large variety of video games, movies, music, and more. This new brandmark is a capital “V” with two lines on either side. These lines represent the idea that Vintage Stock provides entertainment from the past to present, and their stores meet the customer in the middle to find what they’re looking for.
The forms of the brandmark also represent a front view of a CD or game stack being sorted and arranged. These slanted lines can be found in the designs of Vintage Stock’s extensions and patterns. These patterns represent the seemingly endless collection of nostalgic and new content.